Social Guerrilla Campaign
Service: Stroke awareness.
Goal: To save lives and reduce the impact of strokes by raising awareness of the four major symptoms of stroke.
Location: "No Parking Any Time" signs
Solution: Confusion (one of the four major symptoms of stroke) is expressed and provoked typographically on “No Parking Any Time” signs. The disconcerting message serves as a reminder that “Strokes Can Happen Any Time” and encourages the public to learn more about the signs.
Partner: Tim Householter